Dawn Mentzer

Archive for December, 2011|Monthly archive page

Perks and Pitfalls of Working from a Home Office

In Entrepreneurs, Home office, Managing time, Managing time on social media, Small Business, Solopreneurs, Working as a solopreneur on December 30, 2011 at 5:33 pm

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Solopreneurs and other work-from-home professionals are often the envy of those who need to wake up extra early, Pitfallspack their lunches and fight traffic on the freeway to get to their desks to start their work days.

As a freelance writer, I do most of my work from the office space set up in the corner of our home’s rarely used guest bedroom. I admit it: I like it a bunch. It’s nice…but it doesn’t come without challenges.

If you’re thinking about – or have recently started – working from home, you’ll need to keep a few things in mind to make the most of the upsides and counter the downsides. A home office has a great many perks, but there are also pitfalls that can sabotage your best intentions.

Perk #1: You can wear what you want. Dress codes don’t apply to home office workers. Unless you’re required to go on client appointments, you can sit in your  sweatpants and ratty old t-shirt all day so long as you get your work done.

Pitfall #1: You can wear what you want. Yes, this perk is also a pitfall. In my experience, sloppy clothes can lead to sloppy work ethic. I’m not saying you should wear a suit and tie or skirt with blazer and heels in your home office, but I’ve found that wearing comfortable “street clothes” helps with productivity. If you’re dressed to get up and go, you’re more likely to get things done. Plus, you’ll be all set if your client or boss calls an impromptu video conference.

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Perk #2: You can take care of personal things at home when you want. Laundry pile out of hand? Throw a load or two into the washer and dryer. Didn’t mop the dining room floor over the weekend? Fill the bucket and take care of it before you email that client. Forgot to call Grandma last night? Give her a buzz now.

Pitfall #2: You can take care of personal things at home when you want. Another perk that’s a pitfall in disguise. Although it’s tempting to take care of things on the home front that are nagging at you, resist the temptation to regularly break up your professional work with intervals of domestic duties. Keeping focused on the task at hand results in better productivity. And the more you get done professionally in one fell swoop, gives you more time to focus later on the home tasks without worrying about behind-schedule business obligations.

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Perk #3: Nobody’s looking over your shoulder. No pesky co-workers walking in on you when you’re deep in thought on a project. You can focus on what you need to, without being diverted to something else on someone else’s whim.

Pitfall #3: Nobody’s looking over your shoulder. Although it’s nice not to have your thought processes interrupted by a colleague barging into your space, it can get lonely being a solo-worker. Try to schedule some face-to-face appointments now and then with clients, or work from a coffee shop with wi-fi occasionally to get some human interaction. Volunteering with an organization that requires you to get out and interact is also a great way to avoid hermit-itis.

Working from home provides a great deal of freedom and flexibility – and it’s perfectly fine to reap the benefits after you’ve set some ground rules for yourself. The key is to recognize that with the agility in activities and schedules that a home office atmosphere provides, it also requires some self-control and conscious effort to stay focused and productive.

[More tips in my short and sweet video clip - My very first one, by the way!] 

What perks and pitfalls of a home office have impacted you the most?

 

See what the Dialing 8 Project can do for your businessI’m also an Affiliate Member of the Dialing 8 Project - a professional learning community focused on making the most of social media for small business. Member benefits include coaching, workshops, live work sessions and discussions via Google+ hangouts, and access to a library of informational resources. Check out what it can do for your small business!

Image: Chris Sharp / FreeDigitalPhotos.net

Who You Know – And Who Knows You: Growing Both to Grow Your Solo-Business

In Entrepreneurs, Networking, Social media for solopreneurs, Solopreneurs, Tips for Solopreneurs on December 27, 2011 at 4:51 pm

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As 2012 approaches, I’ve been thinking a lot about where my freelance writing business started and where it has takenNetworking people me over these past two years. I’ve also been “connecting the dots” to determine what’s gotten me this far as a solopreneur – and what I should continue to do to keep the momentum going.

Although freelance writing might be different in many ways from your business, there’s one thing I believe holds true universally for solopreneurs in growing our businesses: Who you know AND who knows you matter immensely.

Who You Know

“Build it and they will come” doesn’t work. Having a website that’s at the top of the list in searches isn’t enough. As a solopreneur, nothing is more important than making connections and building relationships when you’re starting your business and as you grow it. You’ve got to meet people – real people – who either need your service or can refer someone who does to you.

Get out there, shake hands and start conversations at Chamber of commerce events, professional networking group meetings and other activities that provide opportunities to mix, mingle and spread the word about what you do – and learn more about those who might be able to use your services. Use social media to strengthen those connections, expand your reach and keep your brand top of mind.

Who Knows You

Here’s where your efforts to meet and greet go viral. The more effort and energy you put into making connections and nurturing relationships, the more your brand will become known to prospects who you never contacted directly. Social media plays a huge role in this because it gives you the capability to show what you know to those not directly connected with you. Use it to extend your brand awareness and demonstrate your expertise by:

  • commenting on updates and comments on others’ business Facebook pages.
  • posting links to interesting articles that will facilitate discussions on Linkedin group pages.
  • providing advice and answers to discussion questions/issues posted on Linkedin group pages.

As you know, many other ingredients go into starting and maintaining a solo-business, but making and building relationships is at the core of the recipe for success. No matter how stellar your service, you need to be out there – physically and virtually – sharing your value proposition and getting others to share it as well.

How has who you know and who knows you helped you advance your solo-business?

Related Reads:

Two Weeks to More Client Leads by Lexi Rodrigo via Freelance Folder

Why savvy female business owners need to think online AND offline networking by Heather Townsend via The Womens Business Clubs.com

Image: Vlado / FreeDigitalPhotos.net

What We Can Learn from Spammers: Turning our worst nightmares into best practices

In Communications, Entrepreneurs, Marketing, Social Media, Social media for solopreneurs, Solopreneurs, Tips for Solopreneurs on December 23, 2011 at 12:33 pm

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What…Learn from spam?? Have I lost my senses? In truth, spam is enough to make all of us a little crazy. But there are Learning from the nightmare of spamsome lessons about online interactions that legitimate professionals can learn from those annoying spammers.

It’s about your audience, not about you

Spammers push their own agendas rather than provide anything of any value to those receiving their messages. Don’t be a spammer in a bona fide business person’s clothes. Make sure that you’re primarily focused on giving your audience information they can use and learn from, and make advertising your goods and services secondary. Remember the 70/20/10 rule (Thanks ADR Social Media for breaking it down!) for social media communications!

Know who you’re dealing with

Spammers don’t know – and apparently don’t care – about targeting their messages to the right audience. They just shove their sales pitch down as many throats as possible in hopes of scoring. There’s no building relationships, no getting to know what the audience cares about or needs. Make sure that you’re interacting (social media is a two-way street) with your audience online to build trust, loyalty and interest in your brand. Get to know them – and give them the opportunity to get to know you, not just what you’re selling.

Don’t automate too much

Day-to-day demands of running a business have made all of us strapped for time (especially true for solopreneurs who do it all!), but resist the lure of automating too much. Don’t risk appearing robotic. Mike Sansone of Converstations made a recent post that touched on striking the right balance. While I believe it’s necessary to schedule posts and automate to some degree, you need to be sure your intent is to provide greater value to your audience. On my personal list of no-no’s:

  • Automated DMs (direct messages) after someone follows you on Twitter
  • Posts on Linkedin that are in “tweet speak” (not everyone is conversant in Twitter language)

You see, those annoying, infuriating, time-wasting spammers really have taught us a thing or two about how to be more attentive to the needs of our audience. But that doesn’t mean you have to smile or send them a “thank you” the next time you delete their messages from your twitter stream, blog comments and email!

What other spammer-esque tactics have you seen bona fide businesses use? What’s on your list of online interaction no-no’s?

 

Image: Pixomar / FreeDigitalPhotos.net

5 Things a Freelance Writer Can Do to Make You Look Better in 2012

In Entrepreneurs, Outsourcing, Solopreneurs, Tips for Solopreneurs on December 20, 2011 at 10:28 am

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Occasionally, I run into a blank stare when I tell someone I’m a freelance writer. And in all fairness to the folks doing theHow a freelance writer can make you look good in 2012 staring, the job title is rather vague. It’s not always easy to determine what value hiring a freelance writer might provide. Sometimes professionals need a freelance writer and don’t even realize it.

So, how can a freelance writer make you look better in 2012?

Add Polish to Your Profiles on Social Media Networks and Online Directories

Sometimes prospective clients will find you on your social media networks before they visit your website. The first impression you make on Linkedin, your Facebook page, Google +, Twitter, Manta, Hot Frog and other online spaces can draw people in or push them away. A freelance writer can tweak and tune your profile content to make it interesting, professional, and consistent across all your online points of presence.

Give your Resume a Facelift

If your resume isn’t using the right power words and putting enough emphasis on your career highlights and accomplishments, it may be getting lost in the shuffle. A freelance writer can bring out your professional best and help get you noticed by prospective employers.

Refresh Your Web Content

Some freelance writers have experience in writing website content that’s reader-friendly and helps improve how your site ranks in searches. Make sure you hire one who has some experience in web-writing – it’s different than writing for print publications.

Ghostwrite or Edit Your Blog articles, Newsletters and White Papers

I’ve met positively brilliant professionals who are enviable experts in their fields, but they don’t quite have a knack for communicating their know-how clearly to others. If that sounds like you, a freelance writer can help by taking either your bullet-pointed notes or rough draft and editing it so it flows smoothly, and captures and keeps the attention of your readers.

Fine-tuning High Profile Emails and Letters

When you’ve got an important message to deliver to key prospects, employees or customers, setting the right tone is nearly as important as the message itself. A freelance writer can help you by writing, editing and proofreading your communications so that they evoke acceptance and understanding from your readers.

And the list goes on….

If you decide to seek a freelance writer, keep in mind that they all have unique strengths and capabilities. Here are some things to consider during your search for the right writer:

  • Ask to see samples of their work; most credible writers will have websites that have a portfolio page available for review.
  • Rates can vary considerably from one writer to the next depending on skill level, demand and experience. As would any other professional services provider, freelance writers should provide you with a proposal that details the scope of work, agreed upon deadline (if applicable), rates and payment terms.
  • Protect your proprietary info with a non-disclosure or confidentiality agreement. If the terms and conditions are reasonable, no legitimate writer will have a problem with signing one.

In what ways have you used freelance writers in the past? Do you intend to hire one in 2012?

 

More relevant reading:

Ten Reasons Why You Should Hire a Professional Writer

The Benefits of Hiring a Freelance Writer

Hiring a Writer from a Freelance Site – Tips!

Image: photostock / FreeDigitalPhotos.net

The Solopreneur Self-Assessment: Questions to Ask Yourself Before You Launch Your Own Business

In Business Planning, Entrepreneurs, Solopreneurs, Starting a business, Tips for Solopreneurs on December 16, 2011 at 11:42 pm

By Dawn Mentzer  - Connect with me!  Facebook  | Twitter | LinkedIn | Google+

Being a solopreneur takes more than a business idea, compliance with regulations, and cash to get things off the ground. QuestionsIt’s a state and style of business ownership that requires a level of commitment that isn’t a good match for anyone and everyone.

If you’ve been thinking about becoming a solopreneur in 2012, here are some direct questions you should ask yourself before taking the leap:

Why do I want to be a solopreneur?

Ability to set your own schedule, getting paid for doing what you love… It’s critical to your success to think about what’s driving your decision to start a business. There really aren’t any wholly right or wrong answers to this one, but I caution anyone whose motivation stems from frustration about dealing with the personalities and temperaments of their superiors and coworkers. As a solopreneur, you’ll need people skills to a higher degree than ever before. You’ll be representing your brand everywhere you go – online and offline. Being able to foster a positive reputation and create good will is essential. Burning bridges is not an option; it can ruin you before you get off the ground.

Do those who matter support my decision?

Anyone who depends on you emotionally, physically or financially should be on-board with your decision before you jump in. That means you have to be realistic with them about the risks and sacrifices that come with business ownership. You might need to cut back (or completely eliminate) weekend dinners out on the town and buying full-price Abercrombie might become a thing of the past. Not only that, but you might also find yourself working weekends or taking business calls during the dinner hour. Prepare those around you for the lifestyle changes that will come with the territory – and gain their acceptance.

Can I accept criticism – and being 100% accountable?

It’s all you, baby! That can be both a blessing and a curse for solopreneurs. It’s a terrific position to be in when all things are running smoothly, but when they’re not, you’ll be faced with placating anyone who questions your pricing, policies, and products or services. Hopefully the punches will be few and far between, but as a solopreneur, you’ll be the one who needs to roll with them.

What if this doesn’t work?

The power of positive thinking goes a long way, but that doesn’t mean it’s wrong to have a back-up plan. Put some thought into what your options are if being in business for yourself doesn’t quite work out. Luckily, being a solopreneur gives you the capacity to become well-connected in the community. Be sure to network (both face-to-face and online) to build a strong base of connections who know you and your professional strengths. Fortunately, that also gives you clout as a business owner – so if you do it well, you may never need to move to “Plan B”.

Do I need help?

When you’re starting a solo business, there are lots of i’s to dot and t’s to cross. Do you really have a firm grasp on all that’s involved? As a solopreneur, you need to realize and acknowledge your business smarts and skills deficits before you serve your first client or customer. There are organizations out there that can help. My personal favorite is SCORE, an organization with over 360 chapters nationwide. They provide free mentoring and low-cost business workshops to start-up entrepreneurs and those with existing businesses. If you’ve got unanswered questions, registering to meet with one of their mentors would be a wise decision. Expert advice and feedback from a third party can give you new insight and a fresh perspective – and increase your likelihood of succeeding.

What other questions should solopreneurs ask before declaring themselves “open for business”?

Image: Master isolated images / FreeDigitalPhotos.net

How To Keep Up With Small Business Legislation That Could Impact Your Business

In Entrepreneurs, Informational Resources, Small business advocacy, Small Business Legislation, Solopreneurs on December 13, 2011 at 4:41 pm

By Dawn Mentzer: Connect with me!  Facebook  | Twitter | LinkedIn | Google+

Taxes, healthcare, legal reform, labor laws, the environment, energy, technology, transportation and infrastructure, Info overloadeducation, campaign finance, economic development, local government, workforce development, privatization, fiscal policies…the short list of topics that show up on legislative agendas at the local, state and federal government levels.

You’re on top of all of them right? Although not all of the issues and propositions will affect you as an entrepreneur, some most definitely will make an impact on how you do business.

Too busy to keep informed?

Here are some easy to access resources you can turn to for legislative and small business advocacy updates:

US Chamber of Commerce – Their Small Business Nation website section lists current legislative topics and issues occurring at the Federal level. The US Chamber also has a business Facebook page  and Twitter account, so you can “like” and “follow” to get regular updates via your social  networks.

In addition, the Take Action section of the Chamber website lists key issues affecting small businesses. It also gives you online access to communicating with your elected officials. You can even register to receive issue alerts via email.

SBA (Small Business Administration) Office of Advocacy – They have a web page devoted to Regulatory Alerts. Listed there are documents published in the Federal Register that could significantly impact small businesses. In addition to a description about each proposed action, the site also provides a link for readers to submit comments directly to the government agency that owns each issue.

Updates are even more accessible via subscribing to the SBA’s Small Business Watchdog Blog – or you can “like” the Office of Advocacy Facebook page and “follow” them on Twitter.

Some other sources of legislative and advocacy news:

Local Chambers of Commerce – The depth of information and level of involvement varies across chambers, but yours might have a strong focus on advocacy. Check out your local chamber’s website for info. They might also have a blog, Facebook page, or Twitter account that provides news about small business legislation and describes how issues might affect your immediate business community. Generally, you do not have to be a chamber member to access info about their advocacy activities and information.

State Chambers of Commerce – Focused on state legislative actions, these organizations also keep an eye on the impact that federal propositions will have on businesses within their states. Like the US Chamber, state chambers have websites that include an advocacy (or similarly named) section, and they use social media as a tool for keeping small business owners in the know about legislative activity that could affect them.

Local government officials’ websites – The amount of direct information provided can vary widely, but most representatives’ websites at the very least provide links to resources that give details about current legislative proposals and actions. Many also allow you to subscribe to their e-newsletters and connect with them on social media.

Keeping informed about pending legislation can be rather dry stuff, but it’s important. For the sake of your business, you should know what’s pending so you can make your voice heard (in support or in opposition). Thankfully, tapping the right resources is easier than ever before.

How do you stay informed?

Image: Michal Marcol / FreeDigitalPhotos.net

On Twitter: No Sense in Following for the Sake of Getting or Keeping a Follow

In Entrepreneurs, Social Media, Solopreneurs, Tips for Solopreneurs, Twitter on December 9, 2011 at 7:40 pm

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Frank Dickinson published a post a few months ago about engaging his audience on Twitter. Within it, mention of a cleverFollowing hashtag he used in a tweet: “#WhyFollowIfYouAreNotGoingToEngage”

There’s a school of thought taught by some Twitter users that suggests you should follow everyone who follows you because it’s the kind thing to do. The sentiment is nice, but it’s senseless – especially if you’re aiming to seriously use Twitter as a business building, networking and learning tool.

Following folks simply because they followed you can quickly clog up your Twitter timeline with tweets that have no value to you. And that will detract from your ability to concentrate on the people and the tweets that have something to offer.

As an entrepreneur, you have a target audience and specific areas of interest. You focus on them in your other marketing and networking activities, and that’s what you should be most focused on when using Twitter, too. Ultimately, you want to build relationships with others in your industry (and complementary industries), prospective clients and those who influence prospective clients.

Tips for quality over quantity on Twitter:

Don’t follow everyone who follows you – Before you click the “Follow” button, look at new followers’ profiles & check their recent tweets. Interesting? Informative? Relevant to your interests and/or industry? If yes, reciprocate. If there’s no synergy, don’t follow.

Don’t feel guilty about not following. If they’re following you for the right reason – because you’re tweeting content that they can learn from – then what have you got to be guilty about? I follow people who don’t follow me, but I don’t feel short-changed because they’re providing insight and new knowledge by way of their tweets.

Beware of the followers with far more “Followers” than the number of accounts they’re “Following” – There’s never a dead-even match in those numbers, but if someone’s got 5,596 followers, is only following 80, and has tweeted just 12 times, it’s suspicious. Chances are they’re following to get a follow – and will unfollow as soon as you follow them. Generally, you’ll find the really great Twitter reciprocators to have a relatively even number of “Followers” and “Following”.

Don’t play the Twitter numbers game – Sure, it’s tough to be patient when it seems like everyone else on Twitter has thousands of followers and you don’t. But wouldn’t you rather build a community of mutually interested users than connect with people who have no intention of engaging with you, nor you them?

Building your network based on genuine interest will certainly take longer than not being at all selective in your approach to following others, but your network WILL grow. And it will be one you can be proud of, and reap benefits from.

 

 

How do you decide who to follow on Twitter?

Related reads:

7 Ways to be Worth Following on Twitter

55 Tips to Get Retweeted on Twitter

Follow Me Follow You: WhyFollow Twitter Poll

Image: Arvind Balaraman / FreeDigitalPhotos.net

New Year Resolutions for the Solopreneur: A More Motivating Way to Set Goals and Objectives for your Business

In Business Planning, Business Planning, Entrepreneurs, Solopreneurs on December 4, 2011 at 9:05 pm

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Setting goals and objectives isn’t one of the more glamorous aspects of running a business. But it’s a way to keep yourself Happy New Year - 2012motivated and accountable (to yourself and to those who rely on you to succeed).

To make the arduous task more palatable, why not approach it from a different perspective? Make “New Year’s Resolutions” for your business. Sure, the difference is simply semantics, but words have the power to affect your attitude and enthusiasm.

Here are a few New Year’s Resolutions to consider for your business:

  • Lose weight. No, not in pounds, but rather in activities and processes that are dragging you down and holding you back. Reflect on 2011 and make note of anything that you’ve been devoting a bunch of time to, but are getting little or no return from. Then set a date to cut it from your diet.
  • Get fit. That’s right, build and tone your professional muscle! Push yourself to learn more and develop your business skills. List some new books you’ll buy, new blogs you’ll subscribe to, workshops you’ll enroll in, webinars you’ll sign up for…

Then there’s the financial fitness component (Is “budget” a four-letter word?). Project your monthly revenues and expenses for the upcoming year. Will they enable to live within your means? Now is the time to take a good, hard look at that. And vow to keep impeccable records throughout the New Year.

  • Give back. Volunteer involvement in a community organization is fulfilling and can get you better connected. Just be sure to select a cause you believe in and set expectations up front about the amount of time you’ll be able to commit.
  • Be more adventurous. Although cliff diving might not do a lot for your business, going beyond your comfort zone in other ways can. Whether you decide to start tweeting on Twitter, make cold calls, go to a mixer by yourself, start a blog or join a Google Plus hangout, you’ll generate awareness of your brand and increase your professional confidence.

You’ve heard it countless times, “Fail to plan. Plan to fail”, but the cliché’ is dead-on. Although you may not need an excessively elaborate plan for your business in the New Year, you do need to set some goals and determine what actions you’ll take to accomplish them. If you’re as driven as most of the solopreneurs I know, I’m betting your odds of following through with your “resolutions” are rather promising!

What other business resolutions would keep solopreneurs on track in the New Year?

Image: vichie81 / FreeDigitalPhotos.net

 

Creating a social media strategy for the Solopreneur

In Managing time, Managing time on social media, Social Media, Social media for solopreneurs, Solopreneurs on December 2, 2011 at 9:37 am

Contributed by Ali Goldfield of ADR Social Media Development

As a social media coach, I understand how critical social media can be to promoting your small business, creating an Planning Your Social Media Strategyonline presence and engaging with your audience. I know that in order to grow my business, I must learn where my clients are online and continue to engage with them in an honest and trustworthy way to earn their respect and repeat business.

As a Solopreneur, however, I recognize how difficult it is to try to organize my time, both on and offline, and do it all on my own. Early on in my career as a social media coach, I’ve had to create a plan to follow that will allow me to “do it all” without neglecting anyone, including myself.  So how do I manage to accomplish all that I need to do for my clients without neglecting my own social media strategy and other business needs? I’ve learned how to juggle.  And while there are always times in a week that something will come along and through me for a loop, I find that with these simple steps, I’m (usually) able to stay on top of things:

  • Set goals for the week: On Monday morning, after the hustle and bustle of the weekend, I will always sit down and look over what I have to do during a one-week period.  I set out the goals I want to accomplish and try to prioritize the tasks that need doing.
  • Set goals for each day: Similarly, each morning with my coffee (or a tall low-fat eggnog tazo chai latte) I set out the goals I have for the day.  If I know what I have to do that day, I can budget my social media time accordingly.
  • Budget your time online: This step can be tricky, especially if you’re like me and often get sidetracked online.  If you begin to have dedicated online times, it gets easier to be disciplined when surfing or exploring online.
  • Use the tools available to you: I usually start my day with 30 minutes of social media “buffering.” Filling up the tools I use for scheduling tweets and posts for both my clients and myself.  Being familiar with the different social network etiquette help a great deal.  For example, knowing that I can post every hour on Twitter but only twice a day on Facebook is key with scheduling and setting goals.
  • Allot an hour a day for reading blogs, posts and articles: In my opinion, I think that one of the most important steps in any social media strategy, or any business strategy in general, is reading and gleaning as much information as you can from the vast amounts online.  It helps with focus and it definitely helps with writer’s block.  I keep a notepad beside me as I read to jot down blog ideas and the Delicious button on hand to bookmark interesting sites.
  • Time to blog:  One of the most time consuming part of my day is blogging, and while I have set times that I like to sit down and write, if truth be told, there are times I have to stop the car and jot down some ideas before I forget them.  I encourage all Solopreneurs to begin to think in terms of blogging for business.  Take in all you see and do as you go about your day and work it into blog posts.  By moving to this way of thinking, you are more likely to have an abundance of ideas rather than a deficit.
  • Scheduling time to relax: As a Solopreneur, it is critical to know when to shut it off. It’s easy to burn out and get frustrated with all the things that need to be done.  I find it necessary to schedule time for lunches, pampering and just “time-off” to relax and enjoy life.

While it’s never easy to think that we must do it all, and do it well, if we can learn how to organize our time both on and offline, it is possible to get the maximum benefits of our social media strategy. Setting weekly and daily goals, making use of the tools available, scheduling time to read and write, organizing our time online and making time to relax can all help in creating a plan that works for us and allows us to be at our most productive.

What type of social media strategy works for you?

Ali Goldfield of ADR Social Media DevelopmentAli Goldfield is a social media consultant at ADR Social Media Development offering a wide range of social media, training and small business consulting services. You can also find her on Facebook, LinkedIn and follow her on Twitter.

Image: tungphoto / FreeDigitalPhotos.net

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