The Insatiable Solopreneur™

Succeeding and Surviving as a Solopreneur

Archive for the category “Business challenges”

What Do Your Customers Want? The Same Things You Do!

Whether you’re just starting out as a solopreneur or have been running your small professional services business for a Confused manwhile, you’ve probably at some time wondered, “What do customers want?”

That will be different to some degree depending on the particular industry you’re in and your specialties, but there are some universal things that all prospective customers are looking for. And they’re not in any way mysterious or elusive. In fact, they’re the exact same things that you likely look for when choosing a professional services provider.

  • A solution – Customers choose a professional services provider to satisfy a need. They reach out to you because they’re unable to solve a problem or accomplish something on their own – either because of lack of resources or skills.

 Tip: Think about and be prepared to communicate clearly about the problems/needs that you’re able to solve.

 

  • Expertise – Expertise doesn’t always equate to years of experience – though that can give you an edge in establishing credibility. Expertise is knowing your stuff and having the capability of delivering quality to your clients.

Tip: If you’re a new solopreneur and struggling to get business because of your lack of experience, get some volunteer projects under your belt to build your portfolio and list of references.

  • Honesty – Clients expect (and rightly so) honesty in a professional services provider. They don’t want empty promises that can’t be fulfilled. They want you to do business ethically and to be honest about expected outcomes.

 Tip: Be realistic from the beginning about what you can deliver and when you can deliver it. “Pie in the sky” promises won’t earn you points when they don’t pan out.

  • Reliability – Consistent quality and performance are the keys to getting repeat business from your customers. If they know that they can depend on you to do the job well, they’ll be more inclined to give you more work.

 Tip: Repeat clients are the ultimate source of testimonials and referrals. The fact that someone has come back to you time and again stands as a testament to your reliability. Ask your repeat clients for testimonials and recommendations on Linkedin.

  • Fair rate – While some clients are 100% driven to decision based on price, the majority are willing to pay a fair rate for quality services. Most recognize that we often get what we pay for.

Tip: Don’t be afraid to charge what you’re worth. Don’t gouge your clients with excessive costs, but do be aware of your strengths and set your fees so that they’re favorable for you, yet fair to the customer.

  • A sense of caring – Customers expect you to care about the work you’re doing for them, the results that you deliver, and your relationship with them.

Tip: It’s not difficult to demonstrate caring, but you need to pay attention to the opportunities to do so. In your emails, on phone calls, and in meetings, tell clients “thank you” often and tell them that you appreciate the opportunity to work with them.

  • Responsiveness – Clients expect you to respond promptly to their questions and concerns. Responsiveness demonstrates what we talked about in the previous bullet point, caring. And it can set you apart from your competitors.

 Tip: Always try to respond to clients and prospects within 24 hours – even if just to say that you received their message, and will be getting back to them soon. In urgent situations, respond as close to immediately as possible.

 

  • No unpleasant surprises – No one likes “bait and switch” tactics, discovering hidden fees, or missed deadlines.

 Tip: Prepare and plan before proposing or starting projects for clients. Get a grip on – and communicate – the scope of what you’ll do, when you’ll do it, what you’ll need from the customer and how much it will cost them.

Pleasing customers doesn’t require a Magic 8 Ball, but it does take understanding their fundamental wants and needs. And fortunately, you have the means to do that quite easily. Simply tune into what YOU look for in a professional services provider – and deliver on those things!

Your turn! What do you look for in a professional services provider? How has your own experience as a customer shaped your approach to working with clients?

Image courtesy of grauer codrin / FreeDigitalPhotos.net

Ways to Whack Your Inner Whiner

When running a small business, you face a lot of challenges. And as a solopreneur whose quality of work can largely No Whiningdepend on your ability to stay focused and function within the right frame of mind, dwelling on what’s not going your way will sink you quickly. To be a successful solo-professional, you can’t be whiner.

We all have those “Whoa is me” moments. I know I do, and I don’t know anyone who is immune to them. And I know some people who just don’t seem to be able to get past them. But on the flip side, I also know people who are dealing with some quite heavy, incredibly sad circumstances, but yet somehow manage to see the positive in every day and give others hope and inspiration.

As a solopreneur, it’s important to remain cognizant of – and appreciate – what’s going right even when certain things are going all wrong.

How?

Make it a habit!

A few ideas to help you keep your chin up and cop a “lemons into lemonade” attitude:

  • Write down the steps for tackling whatever’s challenging you. Creating a plan will help you see that you do have some control over the situation.
  • Every day, start the day by reminding yourself of at least three things that you should be thankful for. And it’s OK if they’re the same three things every day!
  • Think ahead to an event or activity that you have planned and are looking forward to in the near future. That can serve as a source of light at the end of the tunnel.
  • Remind yourself that our mistakes – and those made by others – can be our best friends and best learning tools.
  • Listen to music that lifts your mood.
  • Get outside for a breath of fresh air a few times every day – even if only for a minute or two at a time.
  • Make a sincere effort not to complain. In many ways, we create our own attitudes by how we choose to react to situations. I haven’t taken it to the extent of the 21-day complaint-free challenge, but I’ve experimented with it to some degree and have absolutely noticed some positive changes in my level of stress.
  • If possible, minimize your exposure to people who are consistently negative. And if you can’t avoid them, recognize that it’s not you, it’s them!

Again, mumbling and grumbling every now and then about less than ideal circumstances in business is perfectly normal, but don’t get settled into “victim mode” where the pity party never ends. Your prospects and clients need to know that you’re capable of weathering the occasional storm – and that starts with your ability to shed your inner whiner and focus on making the best of every situation.

Your turn: Know anyone in your professional circles who is an incessant whiner? What techniques help you stay positive during challenging times?

Three Sure-fire Ways to Pick Up the Slack When You Fall Behind

It can happen. And it does happen. Solopreneurs – by nature of being a one person band – sometimes fall behindID-10087370 schedule on their projects and tasks. Though it’s natural to occasionally veer off the productivity track, it’s important to find your way back to the straight and narrow as quickly as possible so you can meet commitments and fulfill responsibilities. Your reputation as a business professional depends on it!

Picking up the slack isn’t always easy, but it’s possible with some assessment, short range planning and willingness to take action.

  • Look at your to do list and prioritize – Carefully review everything that you need to do and decide which tasks should get your immediate attention. Among the things that should receive top honors:
    • Work that’s revenue producing
    • Something that you’ve promised and is overdue or almost overdue
    • Anything related to compliance with rules and regulations
    • Responding to clients’ and prospective clients’ messages that are nearing 24-hours old

 Organize and number your list from most important to least important starting with the high priority items and ending with the less urgent stuff.

  • Look at your calendar to see where you can shift and shuffle – With your list in front of you, take a good hard look at your calendar and schedule time for each and every task and responsibility. Move lower-priority items to later dates and schedule the “must do now” tasks as soon as possible. If you’ve got appointments or projects scheduled that can wait – make them wait. Move them out on your schedule so you can make room for the things that need your attention ASAP. Above all, get all of your “on deck” work on your calendar! If you have your projects and tasks planned, you’ll be better able to offer realistic timelines to clients and be less likely to miss deadlines.
  • Do administrative tasks on your off hours – Rather than take up your valuable work day with administrative stuff that requires less brain power than the work you do for clients, do it on your off hours instead. Yeah, it does suck to work evenings and weekends. But when you need to get caught up on your work, it’s often the best option. Things like adding new Twitter followers to lists or G+ connections to your circles, deleting electronic files that you no longer need, organizing your email, etc. All are things you can do via a laptop or tablet while sitting in the living room with your family. No, it won’t be quality time with your loved ones, but at least you’ll be there and can interact.

And please, when you do fall behind, don’t be too hard on yourself. It happens to ALL of us! But do realize that the more attention you give to staying organized, the less often you’ll find yourself going into emergency pick up the slack mode.

How do you keep organized and manage things when you’re falling behind schedule? Share your secrets here!

 

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Business Networking 101: Tips for Making Small Talk Less of a Big Deal

Unless you’re a natural born socialite, walking into a room full of professionals at a networking event when you know ID-10067400very few people can be unnerving. In fact, it can be outright frightening for solopreneurs. But solopreneurs have to at times step outside of their comfort zones and step into uncomfortable environments to make connections and grow their base of business prospects.

That doesn’t mean networking has to be a painful experience though. By learning how to hold your own in the art of “small talk,” you can feel more calm, cool and collected and exude confidence as you meet and greet.

Small talk is that ice-breaking chit chat that opens up the door to more substantive conversations. And it’s not all that easy. I can attest to that! But the more you do it, the more second nature it becomes.

Not quite sure what to talk about? Here are some ideas for making conversation – and making small talk less of a big deal – at your next networking function:

  • Offer something notable about the host organization – Do a little research in advance so you can share some tidbit of info about your host when talking with others. Your host is the common denominator between you and other attendees, so focusing on them when starting your conversation will seem natural.
  • Remark about the venue – Pay attention to your surroundings and make positive, observant comments. Just like the host, the venue is common ground shared by you and others. Talking about it will instantly put you on the same page with whoever you’re chatting with.
  • Ask questions – One of the most effective ways to ease the unease that comes with trying to think of clever things to talk about is to simply ask questions and let someone else do the talking. If you’ve just met someone, keep your inquiries centered on the company they work for and what they do professionally. As your conversation progresses, you’ll probably find yourself talking about non-business topics like family, sports, and hobbies. But don’t get too personal right out of the gate.
  • Talk about news and current events – Look online, read the paper or watch the news so you’re in the know about what’s happening in your community, the nation, the world. Just steer clear of sensitive subject areas like politics and religion.

But small talk isn’t all about your topic of conversation. It’s bigger than that! Your success at small talk also depends on your persona and demeanor. It requires an open, positive attitude that’s welcoming to others. Get in the right frame of mind before networking events and make up your mind to:

  • Be warm and friendly – Smile and be personable.
  • Be inclusive – Don’t leave people out who obviously want to engage in conversation.
  • Make good eye contact when talking with someone - And make eye contact with everyone in the conversation, not just one person.
  • Not monopolize any one person’s time – Mingle – and let others do the same.

With just a little preparation and the right mindset, you’ll more easily and agilely start conversations when networking. Although you might find that it takes some time to find your groove, with practice and repeat exposure you’ll be a savvy small talker ready to take on any crowded room of professionals.

What are your tips for making small talk at networking events? How do you break the ice with people you don’t know?

Image courtesy of David Castillo / FreeDigitalPhotos.net

“Do Not Give Up. The Beginning is Always the Hardest.” – Fortune Cookie

It’s been a while since crafted a “Fortune Cookie Friday” post! For those of you not familiar, Fortune Cookie Friday Fortune cookie-April 2013involves me unwrapping – and interpreting within a small business context – the so often overlooked nuggets of knowledge inside one of those folded confections that accompany takeout Asian cuisine.

Today’s fortune: Do not give up. The beginning is always the hardest.

Could this have been any easier? This fortune is about as relevant to solopreneurs as you can get.

Starting out as a solopreneur or small business owner IS difficult. If anyone tells you otherwise, they’re blowing smoke. Among the challenges that small start-ups face…

  • Getting others to see you as an entrepreneur instead of a [insert former position/career path].
  • Not having a consistent flow of income.
  • Funding of all the start-up essentials needed to get up and running.
  • Gaining traction in your networking endeavors.
  • Building a social media following beyond your BFFs.
  • Gaining leads’ confidence in that you’re every bit as good – and better – than your competitors who have been in the game longer.
  • Figuring out how to grow your billable hours and keep up with all of your other business responsibilities, too
  • Weeding through all of the marketing opportunities available and zeroing in on those that will give you the best results for your time and money.

And depending on your specific situation and type of business, you could probably add all sorts of new and different bullet points to the list.

But if you’re thinking of starting out as a solopreneur, don’t be discouraged! Self-employment has its perks as well. Among them…

  • Flexibility with your schedule.
  • The professional and personal satisfaction of building your brand.
  • New connections and meaningful friendships with others in the business community.
  • No dealing with petty corporate cliques.
  • The freedom to choose the professional learning and development opportunities you’re interested in and can gain the most from.
  • The freedom to choose your customers.
  • Increased self-confidence.
  • The sky is the limit! With time, talent, use of the right resources, and a lot of hard work, you can accomplish your goals.

So, yes, the beginning is the hardest when you start a small business, but keep your eye on the prize. Growth and success don’t come easily, but they do come to those who are willing to put forth the effort, who aren’t afraid to expend energy to the cause, and who can adapt to change.

What can you add to the challenges and perks of starting a small business?

Learn First. Blog Second. How to Turn “On the Job” Lessons into Posts that Appeal.

Consistently pinning down blog topics that will provide value to readers presents a challenge to busy solo professionals. Blog keysIn fact, it’s one of the main reasons why many of the solopreneurs and small business owners I know haven’t started to blog.

We put a lot of pressure on ourselves. We think that unless we’ve got something monumental or expertly detailed to share, we won’t be providing anything worth reading. Fortunately, most readers aren’t looking for us to leap over tall buildings and solve all of the world’s – or their businesses’ – problems in a single post. What most are looking for is genuine advice, guidance, and information garnered from walking the walk and lessons learned.

As a solopreneur, does a day go by when you haven’t learned – or realize that you need to learn – something new or something more? Of course not! So, if you’re struggling to come up with compelling topics for your blog, start thinking about…

  • What you’ve learned “on the job” as a small business owner in your industry.
  • What you’re continually learning and the skills you’re developing every single day.
  • What you need to learn to run your business better or provide better services or products.

Keep in mind that you probably won’t need to go into great technical detail (unless your audience is very technically adept), and you don’t have to make your posts all-encompassing to include anything and everything on a topic. The key is to stay on point and inform, educate and even entertain by sharing what you know through your own efforts to learn more and do business better.

So what types of stuff might you focus on?

  • Trends in customer preferences and demand for the types of services or goods you sell.
  • Rules and regulations that affect your industry and their impact on what you sell, how you sell it, and what they mean to the consumer.
  • Technology tools that you’re using to improve the quality of your services & products.
  • Technology tools that you’re exploring to help build customer relationships.
  • Up and coming developments in products and services within your industry.
  • Services and products that are complementary to yours – and that will enhance the customer experience.
  • Upcoming events where prospects and customers can learn more about products & services in your industry (and ideally where they can connect with you one-on-one).
  • Credentials and expertise that customers should look for in a business within your industry.
  • Ways that customers can maximize the value of the products and services that they buy from you.

Basically, if you want or need more information about an industry topic, provided there’s a customer angle in there somewhere, you’ll have the makings of a blog post that can attract readers and give them a worthwhile takeaway. Just be sure that while you’re sharing what you’ve learned, you make the post about them. The “What’s in it for them?” needs to shine through in the finished product each and every post.

What types of things have you learned “on the job” that translate well into blog post topics? Please share your ideas!

Image courtesy of Idea Go / FreeDigitalPhotos.net

Clear the Clutter – How to Straighten Up Your Solopreneur Act this Spring

As solopreneurs, there’s A LOT we need to keep tabs on. Marketing best practices, prospects and leads, our client

Clutter

Ready to clear the clutter, solopreneurs?

records, accounting details, and on and on and on it goes. We save this. We save that. Some things we save because we absolutely know we’ll need them. Others we save simply because we think there may come a time when we’ll need them. It doesn’t take very long for all the stuff (paper and electronic) to pile up.

With the spring season just around the corner, why not put a little spring cleaning on your agenda to help weed through the mountains of “save for a rainy day” odds and ends that you’ve accumulated? Sure, it takes a little time and effort upfront, but shedding that extra “winter weight” will help you operate a more agile solo-business.

Here are a few ideas about where to begin…


Business Cards Be Gone

If you’ve got a pile anywhere in close proximity to your desk (I know you do!), grab it now and look at each card one-by-one. As you do, ask yourself these questions and consider taking the actions suggested…

  • Do I already have this person’s info in my email contact list or am I connected with them on Linkedin? If yes, toss the card. If no, ask yourself the next question…
  • Do I want – or would it be professionally advantageous for me – to add this person to my email contacts and to Linkedin? If yes, add them – then toss the card. If no, just toss the card.

Farewell Flyers and Brochures

Got a collection of other businesses’ flyers and brochures taking up valuable real estate on your shelves or file cabinet? Like business cards, you’ve probably acquired an impressive supply of these types of marketing materials from other local companies. Time to grab that stack of collateral and, for each piece, ask…

  • Does this company have a website that provides the same info? If yes, toss the brochure. (And if it’s a company you definitely want to keep on your radar, either bookmark their website or connect with them on their social media channels). If no, ask yourself the next question…
  • Is this company one that I could see myself doing business with either as a customer, partner or vendor within the next 6 months? If yes, save the brochure somewhere where you can easily retrieve it. If no, toss it.

Ax Antiquated Emails

Not only is it easy to let print materials take over much-needed space in your office, electronic files can just as easily bog you down by making you sift through stuff that you no longer need. Sure, it’s helpful to keep email strings on hand for reference purposes, but at some point certain pieces of correspondence become no longer relevant or necessary. Though it’s your call to make regarding when it’s appropriate to delete particular communications with clients, you could safely start to get rid of unneeded baggage by going through your email folders and deleting past messages in email strings that have more current messages intact (which include the message you’re deleting). Just be careful that you first save any needed files or documents that were attached to the soon-to-be disposed of messages.

Ditch Duplicate Documents

Sorting through documents and files to distinguish keepers from those that you can comfortably kick to the curb can be daunting. A simple and less time-consuming way to get started is to actively look for drafts that were saved, but that have a more current version also preserved. I’ll often save drafts of the content that I’m working on for clients by saving the document with the date I’m submitting it to them for review. Then, when I make and send requested changes, I save the document as a new file with the same name, but with a more recent date or a remark to indicate that it’s a “final” version. Provided the project is here and gone, that makes it easy for me to quickly identify which files are “old” and no longer needed. You’d be amazed how much memory you can free up on your hard drive by visiting just a few folders and cleaning house by applying that approach!

Of course, there are many other ways to clear clutter and eliminate the mess of too much stuff in your physical and electronic business space. I welcome you to share your own “spring cleaning” tips and ideas – because there’s no such thing as a too-organized solopreneur!

Click here to register for the FREE Referral Source Secrets from Solopreneur Superstars telesummit!

Two C’s Every Solopreneur Needs to Consider BEFORE Accepting Projects

When considering “yes” or “no” about taking on a project, it’s tempting to jump in with a resounding, “Yeah, I’ll do that!”Thumbs up. Thumbs down. if the price is right. But as your business and base of clients grow, accepting every project and new client that comes down the pike can become problematic. Some of the adverse effects include failure to deliver quality work, not having enough time for your long-time loyal clients, and jeopardizing your well-being.


Let the Two C’s Guide You

Though I think you should always consider them, I strongly recommend that these two C’s stay in the forefront of your mind when you find yourself exceptionally busy. BEFORE agreeing to work on any project, assess your…

Capability

Do you have the skills required to do what the client is asking you to do? Remember, your reputation depends on doing quality work. If you’re presented with a project opportunity that requires talents and experience that you don’t possess, it might be in your best interest to decline it. That’s especially true if you’ve already got enough work to sustain you. Never try to be the square peg squeezing into the round hole. That’s never a good fit!

Capacity

Do you have the time to complete the project and meet the client’s deadline? The foresight to plan ahead and strong organizational skills are your best friends when making the call. You need to get a good handle on the scope of projects, determine how much time they’ll require, and reserve space for them on your calendar. If you don’t, you’ll never know whether or not you can comfortably take on any additional client commitments.

Keep in mind that capability and capacity are interwoven. If you’re presented with a project opportunity that’s similar to those that you tackle on a regular basis, it will likely take less time and effort than a type of project that you have little or no experience with. Always pay attention to both capability and capacity when a new client or an existing one brings new work to the table – or you’ll risk making a poor go/no-go decision!

What other ways to you qualify work before you accept it? Please share your tips for taking on work that’s a good fit!

 
Click here to register for the FREE Referral Source Secrets from Solopreneur Superstars telesummit!

Image: digitalart / FreeDigitalPhotos.net

The Power of 8! Generating Referrals With Fresh Ideas from Insatiable Solopreneurs

While the legacy of your good work and professionalism needs to be at the foundation of every referral that you get – it Ideas for solos by solosdoesn’t always serve to generate referrals in and of itself.

And “traditional” ways of generating leads can sometimes fall short, too. Or maybe we solopreneurs are slightly impatient? Guilty as charged! (Speaking for myself only of course!

As I’ve navigated my way over the often rough and rugged waters of being my own boss throughout the past 4 years, I’ve discovered that gaining referrals sometimes takes more than doing a great job and mixing and mingling at networking events or making Facebook posts. It takes opening your mind to new ideas and approaches that can leverage relationships and raise awareness of your business and your capabilities. It takes the willingness to try something different – and to learn from each and every experience and opportunity.

If you’re connected with me on Linkedin, Facebook, Twitter or Google+, you might have noticed some “promotional” posts sharing about next week’s Referral Source Secrets from Solopreneur Superstars telesummit. Elaine Quinn, The Solopreneur Specialist®, is hosting this free event – and it’s dedicated to giving solopreneurs like you new ideas and ways to think about building your referral potential. For more than 10 years, Elaine has been helping solo professionals more effectively manage their businesses – and their growth. I can’t think of anyone more qualified to lead us in exploring how we can do things better!

Elaine will interview the following list of speakers during next week’s telesummit that runs “live” March 11 – 14 (with the option to listen in for free for up to 24 hours after each session):

AND Elaine will share her tips for smart partnering!

All have found ways to reach new clients and customers with “next step” strategies that you probably haven’t tried yet.

I hope you’ll register, listen in and connect with me to let me know what you thought of it!

Click here to register for the FREE Referral Source Secrets from Solopreneur Superstars telesummit!

I Can’t Believe I Just Did That! 3 Careless Email Mistakes that Can Leave a Mark

“Oops! I can’t believe I just did that!” Who hasn’t said that to themselves at one time or another?Oops sign

In this break-neck, fast-paced business environment that we all live in, it’s easy to make silly mistakes when communicating with peers, prospects and clients. Generally, the errors of our rushed ways don’t cause permanent harm, but occasionally a mistake can leave a lasting mark that could tarnish your image of professionalism or cost you valuable business. So why take the chance?

With just a little thought and a tiny bit of extra time, you can greatly reduce your likelihood of making fatal foibles.

Here’s a short list of some “oops” moments that could happen to nearly anyone and a tip or two for making sure that they don’t happen to you…

Sending an email to the wrong contact

With the auto-fill features in email clients, it’s a wonder this doesn’t happen more often. Sending the wrong proposal or invoice to a client wouldn’t a great impression make. Though I’ve never erred to that degree, I admit that it has happened in a much more minor way. And so I’ve learned to be extra careful. Always, ALWAYS double-check the contacts you have in your To, CC, and BC fields.

Sending an email to ALL Contacts rather than a select group

True story: About 2 years or so ago, as volunteer editor for our church’s newsletter, I sent my normal monthly email reminder to our congregation to remind them that the deadline for submitting articles and info was on its way. When selecting the group for distribution, I immediately clicked “select all” based on the first email address that appeared in the lineup. Turns out, the first email address in my church distribution list was the first email address in my entire base of contacts. So rather than toggling to my church distribution and selecting “all” there, I had mistakenly selected ALL my contacts. Luckily, everyone was in good humor about it – and truthfully I think they had a lot of fun with it based on the (much-deserved) smarty-pants replies that I got in return. But had the subject matter and message been something altogether different, the end result could have been far more devastating than me becoming the target of some light-hearted ribbing.

Moral of the story: Check to make sure you’ve selected the appropriate group before sending a mass email. And if the group members don’t know each other or otherwise wouldn’t want to have their email addresses shared with others in the group, be sure to add the group in your BC field.

Accidentally adding an extra contact to an email

Occasionally, I catch myself almost doing this when sending an email to someone with whom I will be sharing the email address of someone else in my contacts. So that I can easily just copy and paste it into the body of the email, I’ll bring up the email address in the To field by just typing the name and letting the auto-fill feature do its thing. Works great…provided you remember to remove that email address from the To field before you send your message to its intended recipient.

Tip: Do a “cut and paste.” That way any remnants of the email won’t be formatted properly and won’t reach that unintended contact even if you goof up.

Again, mistakes happen. And they happen to all of us, but that doesn’t mean we shouldn’t do what we can to prevent them!

I’d love to hear your email or other communications “Oops!” stories – if you dare to share! What silly mistakes have you made – or has someone you know made – that either did or could have left a mark?

Click here to register for the FREE Referral Source Secrets from Solopreneur Superstars telesummit!

Image courtesy of Digitalart / FreeDigitalPhotos.net

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