The Insatiable Solopreneur™

Succeeding and Surviving as a Solopreneur

10 Apr 2013
2 Comments

Why Small Biz Owners Need to Make It Personal

Using social media to market a business requires a lot of time (no news flash there!) – particularly if you’re serious about Social Media Interactionmaking your efforts pay off. And it’s no secret that small business owners struggle with maintaining the consistency needed to really do social media well, so some delegate or outsource their posting and engagement to some degree.

While there’s no shame in getting a little help with your social media, it’s important that you, as the business owner, never ever divest yourself completely of being engaged. Even with someone managing your accounts, you personally need to stay in tune with what’s happening on your pages – and make it known that you are personally interested in interacting with others in your online business community.

So how do you show some love to other entrepreneurs and customers so you’re generating a steady supply of goodwill and stay in good standing?

Make sure that you – via your personal social media accounts – follow, like, circle, pin and connect with the same organizations and businesses your business social media accounts are connected with. And then follow through and interact with them as your own personal self.

And that’s important why?

You’re an ambassador for your brand.
As a small business owner, most people probably recognize you as the lead spokesperson for your brand. When you generate goodwill by interacting with other businesses, you’re projecting that goodwill on your brand as well.

You won’t overload your brands’ followers’ and fans’ news feeds with likes and comments on posts that may not be interesting to them.
This is particularly true with Facebook! I’ve already unliked Facebook business pages because they littered my news feed with that stuff. Friends of your personal Facebook profile, however, will likely have a higher tolerance for seeing your likes and comments. After all, most of their other friends are liking and commenting on posts in abundance as well.

Your personal endorsement means something.
Because businesses recognize that not all business owners are doing their own social media posting, a like, +1, or comment directly from you is more easily identified as genuine and real. The fact that you, the small business owner, took the time to personally interact demonstrates that you care. And that can facilitate stronger relationships online and offline.

Certainly, it does require some time to take inventory of the key companies and organizations your business accounts are connected with on your social media channels, but after some initial effort to align your personal accounts with them, keeping on top of it won’t be quite so bad. If you’re strapped for time – as so many small business owners are – identifying those connections is something that can very easily be delegated or outsourced. But from there, you’ll need to let your own personal sense of social savvy be your guide. There’s no satisfactory substitute for you and your voice when it comes reinforcing your personal commitment to building relationships for your small business in the professional community.

Your turn? What brand benefits have you discovered by connecting personally with other business on social media?

Image courtesy of AdamR / FreeDigitalPhotos.net

Posted in Facebook, Marketing, Outsourcing, Social Media and tagged , , , ,
08 Apr 2013

Easy Money or Bad Deal? What You Might Put at Risk by Posting Paid Links in your Blog Posts

Last week, I received an email with this message…Links and shadow

Hello and Good Afternoon,

 I represent a client who is interested in purchasing a link advertisement on a new or upcoming post on your website, The Insatiable Solopreneur. I feel as though it is relevant and a great fit for your site! You can be as creative as you like when it comes to relating the link to your readers. Please let me know if this is something that may interest you or if you have further questions. I look forward to your response.

 Thank you in advance.

 

Sounds like easy, passive income for the earning, right? Accepting pay for posting links is legal and apparently not at all uncommon. But with Google’s refinement of its algorithms to identify (and give ranking priority to) quality, relevant content, you might want to weigh the risks and rewards before saying “Yes” to opportunities that cross your path.

Walking the Fine SEO Line

In case you’re approached with a similar opportunity, I’ve found several posts by SEO-savvy folks that share more insight about what might be at stake.

My take away from these is that you can include links for pay in your blog posts, but do so at the risk of your site’s own SEO well-being. The sites that the paid links connect to are apt get a slap from Google if the links are deemed “unnatural” (aka there purely for the sake of improving rankings). And as the publishing site, a particular blog post or your entire site might get also get penalized with lowered rankings on the SERP (Search Engine Results Page).

Penguin 2.0 Forewarning: The Google Perspective on Links by Eric Enge via Search Engine Watch

Google: That Paid Links Thing Goes For Google News Too by Chris Crum via WebProNews

Google Admits To Penalizing the BBC, But Only Granularly by Barry Schwartz via Search Engine Roundtable

Why You Should Fear Paid Links by Dustin Wright via Collective Publishing Company, Inc.

Tossing Credibility to the Curb

As scary as taking an SEO hit because of posting paid links might be, would you want to risk losing credibility with your readers? Your blog readers follow you faithfully because they trust you and find value in what you share. Start adding links to your posts for the sake of money rather than for the benefit of your readers and you’ll shatter your credibility. Unless the links are explicitly related to the content in your posts and add depth and additional information, it really won’t take very long for your followers to figure out that you’re a sellout.

What about you? Have you been approached about publishing links in your posts for pay? Or do you pay to have links to your posts published on other blog sites? I’m always open to alternative points of view and friendly debate, so I welcome you to comment here and share your thoughts!

Image courtesy of Carlos Porto / FreeDigitalPhotos.net

Posted in Marketing, SEO and tagged , , , , , | Leave a Comment
03 Apr 2013
2 Comments

No Brainer Ways to Facilitate a Stellar Customer Experience

Though following through with quality stands at the cornerstone of an exceptional customer experience, solopreneurs need to consistently Happy Smiley Customer Faceincorporate other facets of customer service and communication to stand out and make themselves the number 1 provider who clients want to do business with.

Some strategies take time, analysis and expense to implement, but there are others that are (or should be!) “no brainers” that you can do right now with very little extra effort.

Do these things for every project and for every client and you’ll be on your way to building trust and solid professional relationships that will lead to repeat business and referrals…

  • Demonstrate that you care – beyond the work. This is so very easy, yet it’s amazing how often people neglect to do it. (That’s why you’ll stand out when you do!) In your emails and phone calls, add some friendly small talk before getting down to business. Ask your client how his weekend with the family was. If she was out sick for a few days, ask how she’s feeling. Inquire if you’ll see him at the next Chamber mixer. Inject appreciation of the opportunity to work with them. Crack a joke about the unseasonably cold weather in early spring (Given our uncooperative PA springtime temperatures, I’ve got a few I can loan you!). Seriously though, it doesn’t take much energy to simply be nice and not all business.
  • Communicate often and clearly. Especially when you’re working on a project that has a bunch of moving parts and a deadline that’s more than a few weeks out, make sure that you give clients regular updates on your progress. Once a week is a good interval for updates (unless the client requests something different). That will give them the peace of mind that you’re getting things done and that you’ll be delivering what’s promised on time. Besides the frequency of updates, the clarity of them matters, too. Make sure that you organize your thoughts into a logical order so there’s no confusion about what you’ve been doing and what’s left to be done. Demonstrating your powers of organization and attention to detail will definitely win points and garner trust. And when clients send you emails and phone messages, get back to them promptly (don’t wait longer than 24 hours EVER – unless on vacation or over the weekend), even if only to let them know that you received their message and will get back to them soon.
  • Share something that they’ll find interesting or find helpful. Whether they’re directly related to trends in your customer’s industry or applicable to doing business in general, share blog posts, videos or websites that might benefit your clients. Productivity tools and marketing tips are often appreciated and appropriate for just about any type of business. Of course, knowing something about your clients’ particular challenges and goals will help you identify resources that will provide value to them.
  • Support them on their social networks. Actively seek your clients out where they exist on social media – and follow them on those that you have in common. Like their Facebook page. Follow them on Twitter, Pinterest or YouTube. Add them to your Google+ circles. Connect on Linkedin and follow their company page. And then occasionally interact via liking and sharing their posts – especially when they make big announcements or share achievements.

Not rocket science for sure, but all of the above can serve as the launching ground for a stellar customer experience that will keep clients satisfied – and keep them coming back.

Your turn! What are the little things that you do to make your customers’ experience one that stands out from the competition?

Posted in Customer Satisfaction, Customer Service and tagged , , , ,
28 Mar 2013
2 Comments

Taking a Break Without Breaking Business Momentum – Tips for Making the Best Use of Time on a Road Trip

Thrilled about taking a holiday break, but stressed at the thought of projects falling behind and work piling up? If you’ll On the roadbe one of the many small biz pros on the road (literally) to an extended weekend over Easter, relax! There are ways to get away from it all and manage to stay on top of things.

Consider these ideas for taking care of business without officially punching the clock while you’re road-tripping it…

  • Take note – Traveling gives you uninterrupted time to think about things and brainstorm – take full advantage of it! Bring a notebook to capture ideas. If you’ll be behind the wheel; ask someone else to take notes for you.
  • Load up on apps – Before you leave for your journey, make sure your smart phone has got essential apps loaded and ready for action. A few I wouldn’t leave home without: WordPress, LinkedIn, Evernote, Facebook Pages Manager, Google+, Twitter, Hootsuite. If you haven’t use any of them recently, do a quick check to confirm that they’re not asking for updated usernames or passwords…things that you probably won’t have on hand after you leave your local environs.
  • Read up! – I’m guessing you’ve got a list of “do business better” books that have caught your attention, but that you haven’t found time to consume. During a road trip, take advantage of your status of captive audience and read (or listen to in e-book form) one from your hit list.

Remember, the point isn’t to work a lot while you’re taking time away – but keeping up with a few little tasks and taking care of some to dos can help make your return to business as usual a much more smooth  and less-harrowing transition.

Enjoy your weekend! And I welcome your thoughts on ways to make productive use of road trips!

Image courtesy of seaskylab / FreeDigitalPhotos.net

Posted in Business Planning, Business Technology Tools, Life balance and tagged , , , ,
26 Mar 2013
2 Comments

Small Efforts to Move You Closer to the Big Picture in Your Solo-Business

Whether you’re laying the groundwork or are already up and running as a solopreneur, long-term goals and aspirations Big Pictureare probably at the very core of many of the decisions that you make and actions that you take. Those objectives serve as guide posts to keep you on track, but they can also lead to paralysis if you overthink every little move that you make and put too much constant thought into and emphasis on accomplishing big initiatives. To stay nimble and make progress in building your brand, there are lots of little things you can do in the here and now to make a big difference when getting to where you’re ultimately going.

To name just a few…

Give Linkedin a tad more effort

You can gain so very much by doing just a little bit more on Linkedin.

  • Update your photo – or add one if you’re one of those folks with the shadowy silhouette representing you.
  • Grab the business cards that you collected at recent networking events and send at least 5 professionals (personalized!) invitations to connect.
  • If you’ve got invitations from others waiting for you in your in box, accept them and send messages in return to thank them for asking you to join their network.
  • Post a link to a particularly helpful article and share as a discussion on one or more of the Linkedin group pages that you belong to.

All of these will help people put a face with your name, build your network and make you more top of mind with both your online and offline connections.

Get your bookkeeping crap in order

OK, so you’ve got a sea of receipts piled on your desk or stuffed in a drawer…maybe it seems like too much work to dig through them right now, but that doesn’t mean you can’t be more organized from this moment forward. Make it a point to document, categorize and file receipts AS YOU RECEIVE THEM. Seriously, it takes just seconds if you deal with one or two at a time as opposed to saving them for one monumental moment when you’ll be stuck with the nearly impossible task of total recall. As with any other business task, procrastinating with financial records keeping will just make it harder in the long run.

 

Check in with a client about something other than work

It will only take you a few minutes at most, but it can generate goodwill that lasts. Simply send an email to a client (ideally one whom you haven’t had much contact with recently) to check in and say “Hello.” If it seems awkward to reach out only to say something along the order of “Hi, how are you?” then consider finding and sharing an article or blog they might find interesting or telling them about an upcoming event or webinar that looks right up their alley. Going the extra mile to show that you care or to be helpful in some (non-billable) way can put you way up there on the likeability meter.

In the interest of space and time, I’ve listed three here, but I’ll follow up with another post soon to share more small steps that can move solopreneurs closer to checking off their big picture business plan to dos.

And I’d love your help! Please either comment here or email me at dawnmentz@gmail.com with the little actions you’ve discovered can make a big impact when working toward achieving overarching business goals.

Image courtesy of imagerymajestic / FreeDigitalPhotos.net

Posted in Business Planning, Communications, Customer Service, Freelancing, Marketing, Networking and tagged , ,
21 Mar 2013
8 Comments

Learn First. Blog Second. How to Turn “On the Job” Lessons into Posts that Appeal.

Consistently pinning down blog topics that will provide value to readers presents a challenge to busy solo professionals. Blog keysIn fact, it’s one of the main reasons why many of the solopreneurs and small business owners I know haven’t started to blog.

We put a lot of pressure on ourselves. We think that unless we’ve got something monumental or expertly detailed to share, we won’t be providing anything worth reading. Fortunately, most readers aren’t looking for us to leap over tall buildings and solve all of the world’s – or their businesses’ – problems in a single post. What most are looking for is genuine advice, guidance, and information garnered from walking the walk and lessons learned.

As a solopreneur, does a day go by when you haven’t learned – or realize that you need to learn – something new or something more? Of course not! So, if you’re struggling to come up with compelling topics for your blog, start thinking about…

  • What you’ve learned “on the job” as a small business owner in your industry.
  • What you’re continually learning and the skills you’re developing every single day.
  • What you need to learn to run your business better or provide better services or products.

Keep in mind that you probably won’t need to go into great technical detail (unless your audience is very technically adept), and you don’t have to make your posts all-encompassing to include anything and everything on a topic. The key is to stay on point and inform, educate and even entertain by sharing what you know through your own efforts to learn more and do business better.

So what types of stuff might you focus on?

  • Trends in customer preferences and demand for the types of services or goods you sell.
  • Rules and regulations that affect your industry and their impact on what you sell, how you sell it, and what they mean to the consumer.
  • Technology tools that you’re using to improve the quality of your services & products.
  • Technology tools that you’re exploring to help build customer relationships.
  • Up and coming developments in products and services within your industry.
  • Services and products that are complementary to yours – and that will enhance the customer experience.
  • Upcoming events where prospects and customers can learn more about products & services in your industry (and ideally where they can connect with you one-on-one).
  • Credentials and expertise that customers should look for in a business within your industry.
  • Ways that customers can maximize the value of the products and services that they buy from you.

Basically, if you want or need more information about an industry topic, provided there’s a customer angle in there somewhere, you’ll have the makings of a blog post that can attract readers and give them a worthwhile takeaway. Just be sure that while you’re sharing what you’ve learned, you make the post about them. The “What’s in it for them?” needs to shine through in the finished product each and every post.

What types of things have you learned “on the job” that translate well into blog post topics? Please share your ideas!

Image courtesy of Idea Go / FreeDigitalPhotos.net

Posted in Blogging, Business challenges, Communications, Content Marketing, Marketing and tagged , , , , , , ,
19 Mar 2013
2 Comments

Making Your Mark as a Solopreneur – Trademark Basics

As a business owner, you work hard to make a name for yourself and to find ways to set yourself apart from your Registered Trademark competition. One of the more obvious ways to do that is to visually suggest that particular wording, symbols or designs – in and of themselves or in combination with each other – belong to you.

When you’re defining and differentiating your brand, a trademark (brand name) can help you create and maintain distinction. “Trademark” is often used to refer to both “trademarks” and “service marks” – which are similar, but slightly different.

Trademarks are used to identify and distinguish the provider of goods.

Service marks are used to identify and distinguish the provider of services.

When Can You Use Them?
According to the United States Patent and Trademark Office (USPTO), “Any time you claim rights in a mark, you may use the “TM” (trademark) or “SM” (service mark) designation to alert the public to your claim, regardless of whether you have filed an application with the USPTO.”

So you’re allowed to slap the “TM” or “SM” to your name or logo without filing any documentation. Doing that lets others know that you’re claiming the particular verbiage or symbol or design, but legally you don’t really have much of a leg to stand on if someone else starts to use the same thing to represent their business offerings.

The official federal registration symbol is ®. Don’t ever put that on your name, logo or anything else unless you’ve taken the step to get your mark approved and registered by the USPTO. Even if you’ve got a registration application pending, you need to stick with the “TM” or “SM” designation until you’re official.

What’s the Big Deal About the ®?
In a nutshell, your brand name gets some legal protection and benefits from registering with the USPTO. To name a few from the agency’s website:

  • Public notification that you’ve claimed ownership of the mark.
  • Legal presumption of your ownership of the mark.
  • Exclusive right to use the mark to represent the goods or services that you’ve listed in the registration.
  • Ability to bring legal action in federal court if someone uses your mark without authorization.

How Do You Register a Mark?
If you do choose to file an application to register your trademark, it’s smart to do a search in the TESS (USPTO’s Trademark Electronic Search System) to make sure no one else has filed an application for the same mark.

And because registering a trademark is a legal proceeding, it would be wise to consult an attorney to guide you through the process.

Costs associated with registering vary depending on a few different factors:

The application form that you use
There’s a “regular” ($325) and a “plus” ($275) form. The plus version costs less because it comes with more strict requirements on what goods and services can be registered.

How many marks you’re registering
You may only request to register one mark per application.

The number of products and services classes your mark will be associated with
Say you want to sell hats and blankets under your service mark. You’d need to pay double the fee because those items fall under different classes.

Of course, all of this is just the tip of the iceberg, so I suggest visiting the USPTO website where you can review their comprehensive list of FAQs and other information relative to trademarks and service marks.

And you might have noticed that “The Insatiable Solopreneur™” has had the “TM” behind it for some time. There’s a reason for that – but I’ll wait to share it a little later in the year. ;-)

Have you officially registered any trademarks or service marks for your business? Please feel free to share your tips and advice on the topic here!

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Posted in Business Planning, Legal topics and tagged , , , , ,
15 Mar 2013
2 Comments

Forget Them Not – 4+ Tips for Remembering a Person’s Name

We’ve all had those awkward moments. The time arrives at a networking function or other public gathering when we Question markbump into someone we’ve met before, but when faced with the need to introduce that person to someone else, we draw a big, fat blank on the name. We immediately feel awful for the person whose name we’ve forgotten! We immediately feel awful for ourselves as we deal with the embarrassment!

And yet, after posting a short and sweet poll on Facebook and talking offline with a few people, I’ve discovered it doesn’t bother most of us very much at all if someone forgets our names.

Of course acknowledging that we personally don’t take offense to when our names slip minds doesn’t seem to make us feel any less like heels when we’re doing the forgetting.

So how can you keep yourself out of that precarious position? Here are a few tips that might help…

  • Be present

Not just physically there, but also mentally checked in when someone introduces you to someone else. If you give that introduction your undivided attention, you’ll be more likely to recall the person’s name on a future occasion.

  • Say it out loud

When getting introduced, say the new acquaintance’s name out loud when you meet them. “Hello, Miranda. It’s very nice to meet you.” Saying the name and hearing the name from your own self can help reinforce it in your memory bank.

  • Look them up after the event

When meeting new people, ask for their business cards, and then look them up on Linkedin. By all means, connect with them if appropriate, too. Taking your offline networking online, will help you become familiar with a person’s face and name.

  • Run the alphabet through your head

I know. It sounds strange, but it works for me most of the time. When I’m in a situation where I’ve run into someone I’ve met before, but just can’t put a finger on the name, I start (silently) running through each letter of the alphabet in my head. Almost always, the letter of a person’s first name jumps out at me, and from there I can figure out the rest. Though it doesn’t always work, that little trick has saved the day on many occasions!

As always, I don’t have all the answers and my solutions might not be the best fit for you. So be sure to check out these other resources for tips and ideas, too…

How to Remember a Person’s Name (And What to Do When You Can’t) – “Have them spell it out,” is a keeper from this Art of Manliness post by Brett and Kate McKay.

How to Remember a Person’s Name – on WikiHow.com. “Write it down,” is one that I hadn’t thought of.

Three Simple Steps to Master Name Recall – “The more visual and interesting associations you create to recall a name, the easier it is to do so.” According to this article, putting your creative powers to use can help you remember a name down the road.

And I’ll bet you’ve got your own tips and tricks! I welcome you to share them here!

Posted in Communications, Networking and tagged , , , ,
12 Mar 2013
2 Comments

Clear the Clutter – How to Straighten Up Your Solopreneur Act this Spring

As solopreneurs, there’s A LOT we need to keep tabs on. Marketing best practices, prospects and leads, our client

Clutter

Ready to clear the clutter, solopreneurs?

records, accounting details, and on and on and on it goes. We save this. We save that. Some things we save because we absolutely know we’ll need them. Others we save simply because we think there may come a time when we’ll need them. It doesn’t take very long for all the stuff (paper and electronic) to pile up.

With the spring season just around the corner, why not put a little spring cleaning on your agenda to help weed through the mountains of “save for a rainy day” odds and ends that you’ve accumulated? Sure, it takes a little time and effort upfront, but shedding that extra “winter weight” will help you operate a more agile solo-business.

Here are a few ideas about where to begin…


Business Cards Be Gone

If you’ve got a pile anywhere in close proximity to your desk (I know you do!), grab it now and look at each card one-by-one. As you do, ask yourself these questions and consider taking the actions suggested…

  • Do I already have this person’s info in my email contact list or am I connected with them on Linkedin? If yes, toss the card. If no, ask yourself the next question…
  • Do I want – or would it be professionally advantageous for me – to add this person to my email contacts and to Linkedin? If yes, add them – then toss the card. If no, just toss the card.

Farewell Flyers and Brochures

Got a collection of other businesses’ flyers and brochures taking up valuable real estate on your shelves or file cabinet? Like business cards, you’ve probably acquired an impressive supply of these types of marketing materials from other local companies. Time to grab that stack of collateral and, for each piece, ask…

  • Does this company have a website that provides the same info? If yes, toss the brochure. (And if it’s a company you definitely want to keep on your radar, either bookmark their website or connect with them on their social media channels). If no, ask yourself the next question…
  • Is this company one that I could see myself doing business with either as a customer, partner or vendor within the next 6 months? If yes, save the brochure somewhere where you can easily retrieve it. If no, toss it.

Ax Antiquated Emails

Not only is it easy to let print materials take over much-needed space in your office, electronic files can just as easily bog you down by making you sift through stuff that you no longer need. Sure, it’s helpful to keep email strings on hand for reference purposes, but at some point certain pieces of correspondence become no longer relevant or necessary. Though it’s your call to make regarding when it’s appropriate to delete particular communications with clients, you could safely start to get rid of unneeded baggage by going through your email folders and deleting past messages in email strings that have more current messages intact (which include the message you’re deleting). Just be careful that you first save any needed files or documents that were attached to the soon-to-be disposed of messages.

Ditch Duplicate Documents

Sorting through documents and files to distinguish keepers from those that you can comfortably kick to the curb can be daunting. A simple and less time-consuming way to get started is to actively look for drafts that were saved, but that have a more current version also preserved. I’ll often save drafts of the content that I’m working on for clients by saving the document with the date I’m submitting it to them for review. Then, when I make and send requested changes, I save the document as a new file with the same name, but with a more recent date or a remark to indicate that it’s a “final” version. Provided the project is here and gone, that makes it easy for me to quickly identify which files are “old” and no longer needed. You’d be amazed how much memory you can free up on your hard drive by visiting just a few folders and cleaning house by applying that approach!

Of course, there are many other ways to clear clutter and eliminate the mess of too much stuff in your physical and electronic business space. I welcome you to share your own “spring cleaning” tips and ideas – because there’s no such thing as a too-organized solopreneur!

Click here to register for the FREE Referral Source Secrets from Solopreneur Superstars telesummit!

Posted in Business challenges, Home office, Productivity and tagged , , , , ,
07 Mar 2013
4 Comments

Two C’s Every Solopreneur Needs to Consider BEFORE Accepting Projects

When considering “yes” or “no” about taking on a project, it’s tempting to jump in with a resounding, “Yeah, I’ll do that!”Thumbs up. Thumbs down. if the price is right. But as your business and base of clients grow, accepting every project and new client that comes down the pike can become problematic. Some of the adverse effects include failure to deliver quality work, not having enough time for your long-time loyal clients, and jeopardizing your well-being.


Let the Two C’s Guide You

Though I think you should always consider them, I strongly recommend that these two C’s stay in the forefront of your mind when you find yourself exceptionally busy. BEFORE agreeing to work on any project, assess your…

Capability

Do you have the skills required to do what the client is asking you to do? Remember, your reputation depends on doing quality work. If you’re presented with a project opportunity that requires talents and experience that you don’t possess, it might be in your best interest to decline it. That’s especially true if you’ve already got enough work to sustain you. Never try to be the square peg squeezing into the round hole. That’s never a good fit!

Capacity

Do you have the time to complete the project and meet the client’s deadline? The foresight to plan ahead and strong organizational skills are your best friends when making the call. You need to get a good handle on the scope of projects, determine how much time they’ll require, and reserve space for them on your calendar. If you don’t, you’ll never know whether or not you can comfortably take on any additional client commitments.

Keep in mind that capability and capacity are interwoven. If you’re presented with a project opportunity that’s similar to those that you tackle on a regular basis, it will likely take less time and effort than a type of project that you have little or no experience with. Always pay attention to both capability and capacity when a new client or an existing one brings new work to the table – or you’ll risk making a poor go/no-go decision!

What other ways to you qualify work before you accept it? Please share your tips for taking on work that’s a good fit!

 
Click here to register for the FREE Referral Source Secrets from Solopreneur Superstars telesummit!

Image: digitalart / FreeDigitalPhotos.net

Posted in Business challenges, Freelancing, Productivity and tagged , , , ,

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