The Insatiable Solopreneur™

Succeeding and Surviving as a Solopreneur

Archive for the tag “Marketing”

15 Apr 2013

6 Ways to Make the Most of Working with a Freelance Writer on your Marketing Projects

Not everyone has the time or the talent to write their own marketing content for their businesses. When you’re running aPen and notebook small business, you’ve got multiple other tasks to tend to that aren’t quite as easy to outsource. And honestly, unless you really have the chops to write content yourself, it will pay you in the long run to farm your writing out to someone who does.

Working with a freelance writer can save the day, and it can save you a ton of time. But before you outsource your marketing content writing, here are some things you need to think about and do to make sure you’ll get the most for your money – and give freelance writers what they need to do the best job possible for you…

  • Have a grip on your brand personality and your value proposition.
    If you’re not in tune with your brand’s value and what’s unique about it, now might not be the best time to bring in a freelance writer to help you with your projects. Some writers might have enough marketing experience to help you find your way, but not all are equipped to – or will want to – serve as your marketing strategist. If you’re struggling with your overall marketing strategy, there are free resources (like SCORE) and for-hire marketing consultants out there who can help you get on firm ground. After you’ve planted your feet is when you’ll be able to give a writer better insight into what  should be highlighted in your marketing messaging.
  • Share what you know about your customers.
    The more info you can share about your target market, the better your writer will be able to tailor the messages – and call to actions – to your audience.
  • Share what you want to accomplish.
    Though your writer will most likely not be the person managing and tracking the results of a marketing project or campaign, the more you can share with them about your goals, the better able they will be to craft a particular marketing piece so that it will fit into your master strategy.
  • Plan ahead and set a realistic deadline.
    Keep in mind that established and reputable writers will have multiple clients, and that means they probably can’t drop everything to work on a project that you didn’t plan far enough in advance for. If you’ve got a marketing project in mind, contact your writer as soon as possible to get a quote and make a commitment so you can get on their radar and their project calendar. Note that some writers will take on eleventh hour work, but prepare to pay extra for it.
  • Share any specific details that you want to include in the content.
    Tell writers if there are particulars that absolutely need to appear in the content. Don’t assume that a writer will just know what’s most important to you and your brand. Point them to web links with relevant info, email them a list of bullet points, and email them documents that give them the details they’ll need. And be sure that writers know (in advance of quoting you a rate and signing a contract) which pieces of info you’ll be providing directly to them and what elements they’ll need to research. Writers factor research time into their project quotes, so it’s important to be clear about what you can provide to them and what you’re expecting them to round up.
  • Provide timely feedback and communicate it clearly – via email
    To keep your project moving, try to review draft content and provide feedback as promptly as possible. Some writers will only honor revisions up to a certain amount of days after they submitted their initial draft to you. And some will commit to a limited number of revisions. To avoid extra cost and to address changes when your project is fresh in everyone’s mind, get back to your writer as quickly as you can and communicate change requests as clearly as possible so the next draft will be the final one (or very close to it!). And communicate changes in writing via email. Having a “paper trail” of what you discussed makes things easier for all!

By paying mind to these things, not only will you get the most for your outsourcing dollars, but you’ll also be setting the stage for a professional relationship that will give you great marketing content – and streamline your efforts – as it progresses. The more writers work with you, the greater their understanding of your business and your brand – which means they’ll consistently produce content that’s the right fit, and they’ll need less and less supervisory time from you on projects.

And now for what you think! If you’ve worked with freelance marketing writers, what other tips can you share to make the most of those relationships?

Image courtesy of maya picture / FreeDigitalPhotos.net

Posted in Communications, Content Marketing, Marketing, Outsourcing and tagged , , , , , , | Leave a Comment
10 Apr 2013
2 Comments

Why Small Biz Owners Need to Make It Personal

Using social media to market a business requires a lot of time (no news flash there!) – particularly if you’re serious about Social Media Interactionmaking your efforts pay off. And it’s no secret that small business owners struggle with maintaining the consistency needed to really do social media well, so some delegate or outsource their posting and engagement to some degree.

While there’s no shame in getting a little help with your social media, it’s important that you, as the business owner, never ever divest yourself completely of being engaged. Even with someone managing your accounts, you personally need to stay in tune with what’s happening on your pages – and make it known that you are personally interested in interacting with others in your online business community.

So how do you show some love to other entrepreneurs and customers so you’re generating a steady supply of goodwill and stay in good standing?

Make sure that you – via your personal social media accounts – follow, like, circle, pin and connect with the same organizations and businesses your business social media accounts are connected with. And then follow through and interact with them as your own personal self.

And that’s important why?

You’re an ambassador for your brand.
As a small business owner, most people probably recognize you as the lead spokesperson for your brand. When you generate goodwill by interacting with other businesses, you’re projecting that goodwill on your brand as well.

You won’t overload your brands’ followers’ and fans’ news feeds with likes and comments on posts that may not be interesting to them.
This is particularly true with Facebook! I’ve already unliked Facebook business pages because they littered my news feed with that stuff. Friends of your personal Facebook profile, however, will likely have a higher tolerance for seeing your likes and comments. After all, most of their other friends are liking and commenting on posts in abundance as well.

Your personal endorsement means something.
Because businesses recognize that not all business owners are doing their own social media posting, a like, +1, or comment directly from you is more easily identified as genuine and real. The fact that you, the small business owner, took the time to personally interact demonstrates that you care. And that can facilitate stronger relationships online and offline.

Certainly, it does require some time to take inventory of the key companies and organizations your business accounts are connected with on your social media channels, but after some initial effort to align your personal accounts with them, keeping on top of it won’t be quite so bad. If you’re strapped for time – as so many small business owners are – identifying those connections is something that can very easily be delegated or outsourced. But from there, you’ll need to let your own personal sense of social savvy be your guide. There’s no satisfactory substitute for you and your voice when it comes reinforcing your personal commitment to building relationships for your small business in the professional community.

Your turn? What brand benefits have you discovered by connecting personally with other business on social media?

Image courtesy of AdamR / FreeDigitalPhotos.net

Posted in Facebook, Marketing, Outsourcing, Social Media and tagged , , , ,
08 Apr 2013

Easy Money or Bad Deal? What You Might Put at Risk by Posting Paid Links in your Blog Posts

Last week, I received an email with this message…Links and shadow

Hello and Good Afternoon,

 I represent a client who is interested in purchasing a link advertisement on a new or upcoming post on your website, The Insatiable Solopreneur. I feel as though it is relevant and a great fit for your site! You can be as creative as you like when it comes to relating the link to your readers. Please let me know if this is something that may interest you or if you have further questions. I look forward to your response.

 Thank you in advance.

 

Sounds like easy, passive income for the earning, right? Accepting pay for posting links is legal and apparently not at all uncommon. But with Google’s refinement of its algorithms to identify (and give ranking priority to) quality, relevant content, you might want to weigh the risks and rewards before saying “Yes” to opportunities that cross your path.

Walking the Fine SEO Line

In case you’re approached with a similar opportunity, I’ve found several posts by SEO-savvy folks that share more insight about what might be at stake.

My take away from these is that you can include links for pay in your blog posts, but do so at the risk of your site’s own SEO well-being. The sites that the paid links connect to are apt get a slap from Google if the links are deemed “unnatural” (aka there purely for the sake of improving rankings). And as the publishing site, a particular blog post or your entire site might get also get penalized with lowered rankings on the SERP (Search Engine Results Page).

Penguin 2.0 Forewarning: The Google Perspective on Links by Eric Enge via Search Engine Watch

Google: That Paid Links Thing Goes For Google News Too by Chris Crum via WebProNews

Google Admits To Penalizing the BBC, But Only Granularly by Barry Schwartz via Search Engine Roundtable

Why You Should Fear Paid Links by Dustin Wright via Collective Publishing Company, Inc.

Tossing Credibility to the Curb

As scary as taking an SEO hit because of posting paid links might be, would you want to risk losing credibility with your readers? Your blog readers follow you faithfully because they trust you and find value in what you share. Start adding links to your posts for the sake of money rather than for the benefit of your readers and you’ll shatter your credibility. Unless the links are explicitly related to the content in your posts and add depth and additional information, it really won’t take very long for your followers to figure out that you’re a sellout.

What about you? Have you been approached about publishing links in your posts for pay? Or do you pay to have links to your posts published on other blog sites? I’m always open to alternative points of view and friendly debate, so I welcome you to comment here and share your thoughts!

Image courtesy of Carlos Porto / FreeDigitalPhotos.net

Posted in Marketing, SEO and tagged , , , , , | Leave a Comment
21 Mar 2013
8 Comments

Learn First. Blog Second. How to Turn “On the Job” Lessons into Posts that Appeal.

Consistently pinning down blog topics that will provide value to readers presents a challenge to busy solo professionals. Blog keysIn fact, it’s one of the main reasons why many of the solopreneurs and small business owners I know haven’t started to blog.

We put a lot of pressure on ourselves. We think that unless we’ve got something monumental or expertly detailed to share, we won’t be providing anything worth reading. Fortunately, most readers aren’t looking for us to leap over tall buildings and solve all of the world’s – or their businesses’ – problems in a single post. What most are looking for is genuine advice, guidance, and information garnered from walking the walk and lessons learned.

As a solopreneur, does a day go by when you haven’t learned – or realize that you need to learn – something new or something more? Of course not! So, if you’re struggling to come up with compelling topics for your blog, start thinking about…

  • What you’ve learned “on the job” as a small business owner in your industry.
  • What you’re continually learning and the skills you’re developing every single day.
  • What you need to learn to run your business better or provide better services or products.

Keep in mind that you probably won’t need to go into great technical detail (unless your audience is very technically adept), and you don’t have to make your posts all-encompassing to include anything and everything on a topic. The key is to stay on point and inform, educate and even entertain by sharing what you know through your own efforts to learn more and do business better.

So what types of stuff might you focus on?

  • Trends in customer preferences and demand for the types of services or goods you sell.
  • Rules and regulations that affect your industry and their impact on what you sell, how you sell it, and what they mean to the consumer.
  • Technology tools that you’re using to improve the quality of your services & products.
  • Technology tools that you’re exploring to help build customer relationships.
  • Up and coming developments in products and services within your industry.
  • Services and products that are complementary to yours – and that will enhance the customer experience.
  • Upcoming events where prospects and customers can learn more about products & services in your industry (and ideally where they can connect with you one-on-one).
  • Credentials and expertise that customers should look for in a business within your industry.
  • Ways that customers can maximize the value of the products and services that they buy from you.

Basically, if you want or need more information about an industry topic, provided there’s a customer angle in there somewhere, you’ll have the makings of a blog post that can attract readers and give them a worthwhile takeaway. Just be sure that while you’re sharing what you’ve learned, you make the post about them. The “What’s in it for them?” needs to shine through in the finished product each and every post.

What types of things have you learned “on the job” that translate well into blog post topics? Please share your ideas!

Image courtesy of Idea Go / FreeDigitalPhotos.net

Posted in Blogging, Business challenges, Communications, Content Marketing, Marketing and tagged , , , , , , ,
05 Feb 2013

9 Ways Solopreneurs & Small Biz Owners Can Juice Up Their Marketing with Twitter’s Vine App

I really want it, but I can’t have it yet. – says this Android mobile user with dismay. But if you’ve got an iOS device (e.g.

As an Android user, I need to wait to harness the marketing potential of Vine.

As an Android user, I need to wait to harness the marketing potential of Vine.

iPad, iPhone), you can – and if I were you, I’d start experimenting with Vine.

What is Vine?
To bring you up to speed if you haven’t read about it yet, Vine is Twitter’s new app that gives you the capability to make short and sweet 6-second video clips (or shorter clips strung together to create a 6-second video) and share them via the Vine app, Twitter and – with some additional effort – Google Plus. (Note that in theory it should work with Facebook, but users have been experiencing some issues. No doubt they will resolved before too long.)

Though I don’t have access to it yet, it’s captured my attention because I believe it offers solopreneurs and small business owners a way to really spice up their marketing efforts. As you face the pressure to consistently create relevant content to engage – and keep the interest – of your audience, Vine offers a way to quickly generate short unedited blips of content and share them. From what I’ve read, Vine has some – what I’ll call – “technical bugaboos,” but surely those will be worked out and it will only get better.

How might you use Vine to add some pizazz to your marketing? Check out these ideas…

  • Share breaking news about your biz.
  • Show off new product packaging.
  • Announce a new client (with their OK first, of course!).
  • Announce a new project.
  • Demonstrate your [tasteful] sense of humor.
  • Generate buzz about an upcoming event.
  • Give quick tips to your audience.
  • Give a shout out to another professional or a business.
  • Make a call to action for folks to visit your blog or website.

What I’m excited most about is the down-and-dirty opportunity to mix things up. If you’ve primarily generated text content for your business and steered clear from doing video because you found it cumbersome, Vine provides a fast and easy way to do it.

Keep in mind that Vine videos are brief – the 6-second window doesn’t allow for anything very substantive – so depending on what you share, you might need to follow up with additional details via a blog post, newsletter, etc.

Want to learn more about Vine? Here are some helpful posts from various sources…

Vine for Twitter, and what it means for you on Android by Phil Nickinson via AdroidCentral – A rundown of some quirks you might encounter with Vine.

How to Share Vine Videos to Google Plus by Mark Traphagen via Virante Orange Juice – A handy step-by-step for uploading your Vine videos to Google+.

Watch as Vine becomes the next great news-gathering tool by Daniel Terdiman via CNET.

Why Vine’s Going to Grow Into Something Huge by Mat Honan via Wired Gadget Lab.

Have you tried Vine yet? I’d love to hear about your experience! What ways are you using it to enhance your marketing efforts?

Posted in Business Technology Tools, Marketing, Twitter, Vine and tagged , , , , , | Leave a Comment
29 Jan 2013

Confounded by Content Marketing? Think: “Is There a “Takeaway?”

There’s no shortage of articles and points of view on the growing importance of content marketing in today’s SEO Contentenvironment. Of course, you’ll find a lot of hype as with any hot topic, but there’s no denying that the content you share with your audience has the potential to get you noticed, set you apart from your competition, demonstrate your expertise, and strengthen ties with your customers. Compelling reasons to put some dedicated thought and effort behind it!


Confused about Content?

“Content,” as pure and simple as it seems, has become a buzzword of sorts. Fact is, it entails everything your small business puts out there that’s building the perception of who you are and what you bring to the table through the eyes and ears of your prospects and customers. Print – by the nature of economy – is more static and less changeable. But online, solopreneurs – just like larger businesses – need to approach content dynamically and consistently. Most importantly, your content needs to provide value to your audience.

Think “Takeaway.”

Delivering value means something different than pushing a special deal or discount. It means putting yourself in your prospects’ and customers’ shoes and thinking about what they need and what they can relate to – in the context of your industry. Your content needs to give them a takeaway each and every time you post to your blog or social media channels. Seek to provide content that:

  • Answers a common question.
  • Helps them manage their time more effectively.
  • Makes them laugh.
  • Helps them save money.
  • Helps them make money.
  • Gives them a new perspective.
  • Motivates them.
  • Saves them from making a mistake.
  • Inspires them.
  • Gives them courage to try something new.
  • Connects them with resources for professional and personal development.

Realize that your audience might benefit from takeaways not mentioned here, so make sure you consider who you’re sharing with and what topics, issues and challenges resonate with them. If you don’t know, ASK!!! Also be prepared to experiment – sometimes it takes a period of trial and error to find the right combination of ideas and information that your followers and fans will grab onto and interact with. Above all, stick with it! It takes time and consistent effort to build an engaged and interested community around your content.

Your turn! What challenges have you faced in your content marketing efforts as a solopreneur? What has worked for you? What hasn’t worked?

Image courtesy of markuso / FreeDigitalPhotos.net

Posted in Communications, Content Marketing, Marketing and tagged , , , , , | Leave a Comment
06 Nov 2012

4 Sure-fire Ways to Boost Your Freelance Business

Starting out as a freelancer is exciting – but it can be scary, too. When you’ve got specific income goals you want – or Freelancerneed – to meet, you’ve got to find ways to effectively get the word out about your services. And you’ve got to prove yourself. The pressure is on!

Fortunately, you have it within your power to give your freelance business the boost it needs to move it onward and upward.

  • Don’t be shy! When you decide to enter into the world of freelancing, you need to come out of your shell. It’s up to YOU to raise awareness of your services to everyone you know and then some. Tell everyone you come in contact with (friends, family, doctors, your kid’s teachers, fellow gym rats, former work colleagues, your pastor, the guy in line behind you at the grocery store, and on and on) what you’re doing and that you’re ready to serve clients. Seriously, prospective clients sometimes come from the most unexpected places. For example, I met three clients through taking Kung Fu classes at a local martial arts studio. You just never know – so view every interaction as a potential opportunity.
  • Beef up your portfolio with pro bono work. If you’re just starting out as a freelancer, volunteering your skills and talent can help you build a repository of real world samples to share. Even as an established freelancer, a portfolio is essential to show prospects what you’re capable of. But as a new solopreneur, it’s even more important because you won’t have a long-standing reputation to back you up. And doing pro bono work can also help you garner testimonials from prominent people within your business community. Just be sure to temper the time you spend on volunteer endeavors – if you over-commit, you’ll find it difficult to focus on growing your business.
  • Link up with LinkedIn.  And for goodness sake, complete your profile! LinkedIn is the most powerful professional social network online. Yes, it takes some upfront time to set it up, but it’s easy, intuitive and FREE. With a profile that’s well-written and full of relevant information about your experience, skills and capabilities, you increase your chances of getting found by prospects looking for a professional in your field in your geographic area. For me, my time on LinkedIn has absolutely paid off. 15% of my clients have come directly through LinkedIn – most of them are local, but they also include a mobile-app development company based in NYC who found me via a search for a freelancing marketing content writer geographically located in the Lancaster, PA area. Yes, LinkedIn can be a freelancer’s best friend.
  • Spend a little – time and money. To make it as a freelancer, you’ve got to invest yourself to the cause. That means spending time on establishing your personal brand. Social media networks give you a phenomenal opportunity to do that. The key to success is to consistently put forth the effort to build a loyal following around your professional persona. And consider putting some cold hard cash toward making yourself known in your local business community. Local chambers of commerce and networking organizations provide all sorts of face-to-face meeting opportunities that – over time – enable you to develop strong professional relationships that lead to new clients. Just remember, what you get out of memberships to these organizations directly reflects what you put into them. Don’t expect to attend just one mixer all year and walk away with a dozen leads. Besides the promise of new business, I love my chamber membership for the opportunity to maintain a personal connection with existing clients and other wonderful people in our local community. Though I’m a huge fan of social media, nothing beats talking up close and personal.

Above all, be diligent in all of your efforts to build your freelance business. There’s no fast track to success. Developing your reputation, assembling a respectable portfolio and making the right connections will take not only time, but also a heck of a lot of energy. Remember to keep your eye on the prize – a career of flexibility, variety and limitless possibilities – and you’ll stay motivated to move forward.

What strategies and tactics have helped you build your freelance business the most? What online and offline networking efforts have delivered results?

Image courtesy of graur codrin/ FreeDigitalPhotos.net

Posted in Freelancing, Marketing, Sales and tagged , , , , , , | Leave a Comment
19 Oct 2012
4 Comments

“If Only Facebook Would…” Rantings and Rational Thought From a Facebook Page Owner

I admit it. I suffer from some degree of “entitlement syndrome” where my business Facebook page is concerned.Like button

“How dare they not share all of my posts with my page fans?”

“How dare they decide what posts are important to me and which are not?”

“How dare they expect me to pay if I want my posts to get more exposure?”

Like a lot of other business page owners that I know, I’m frustrated. Whenever Facebook announces a new change, we see our reach take a nose dive and that leads to a lower level of engagement. It makes me aggravated, particularly because I’m posting the type of content that I know my audience enjoys and that has always lead to healthy interaction and conversation on my page.

It’s not fair. Or is it?

Reality Check
Facebook is free.

OK, not free in terms of time and energy, but free monetarily unless you opt to pay for ads, sponsored stories or to promote posts (that last one is what’s grating on most of us!).

Realistic Expectations
Do I…do you…have the right to complain about a platform that isn’t charging us a nickel to use it for the benefit of our businesses? Yes, it sucks that we’re not getting as much bang for our theoretical buck than before, but we’re still getting that watered-down bang for free. After all, Facebook isn’t a not-for-profit human services organization. It’s a business. As a business, shouldn’t we expect their folks to want to make some money off of their hard work, smarts and sweat?

Psychology
Logically, I think, “Yes.” Still, I find myself illogically feeling cheated. And I think I know why.

It almost seems like Facebook is holding our posts for ransom. If we pay up, they’ll let our fans (who presumably want to engage with us) see our posts again.

As both a fan of other pages and as a page owner, I think the concept of “promoted posts” is ridiculous. As a fan, I want to see what the pages I follow are sharing. That’s why I liked their pages. If pages post far too frequently and clutter my news feed or if they don’t post anything worthwhile, I want to make the decision about whether or not to hide their updates or unlike them. I’d rather Facebook not be the gate-keeper. And as a page owner, I don’t anticipate ever doling out the dough to promote a post.

On the Other Hand
But that’s not to say I would completely deny Facebook its right to monetization. What if Facebook would do like LinkedIn, Evernote, Buffer and Hootsuite do? Give page owners two options: one free, one paid.

We could choose a free “Basic” membership that throttles post reach in the manner it does now, or select a paid “Premium” membership that presents all of our updates in our fans’ news feeds. I would be far more open to paying for a Premium Facebook membership than I am to promoting posts.

As for price point, Facebook could conceivably do quite well if just 5% (1,850,000) of its 37 million pages would pay $4.99 per month for a Premium membership. I’d think an annual take of $110,778,000 is worthy of consideration. And of course they’d still have the ads and sponsored stories revenue rolling in…and they could continue offering the option of promoted posts to Basic page owners.

I’d pay $4.99 per month (Don’t tell Facebook, but I’d pay even more.) to know that I have the capability of delivering consistent content to my fans on my terms and theirs. No more guesswork. The burden of engaging fans and keeping them interested would wholly be on me – not on an algorithm.

Simple. Think it could work?

Time for your thoughts! As a page owner, would you be receptive to a premium membership type of offering if Facebook would extend it to us? 

Image courtesy of [image creator name] / FreeDigitalPhotos.net

Posted in Facebook, Marketing, Social Media and tagged , , , , ,
25 Sep 2012

Could Your Business Make It Without A Website or Social Media?

 Having a kick-a$# web presence can do a lot for solopreneurs and small businesses. There’s no shortage of compelling Question markreasons to have a killer website and actively interact on social media. But competitively critical as they may be, there’s one thing that serves as the ultimate factor for success: Quality service that makes you the talk of the town.

Example in action
While researching and writing content for a web app focused on directing business travelers to local hot spots in particular communities, I happened upon Yelp reviews of a little bakery in Hazleton, PA. Aside from its limited business-specific info on Yelp, Senape’s Bakery has no other online presence. No website. No Facebook page. No Twitter. No blog. No Google+. No Pinterest. Just 12 reviews on Yelp that got me interested enough to give the owners a call to find out if they have any other real estate online.

Senape’s has been around for a long time, and has become a favorite of both locals and visitors alike. Why? Not because of its well-thought business development strategy and prowess in the digital marketing realm. Senape’s has a stellar reputation because it has consistently produced quality products at reasonable prices throughout the years. Apparently people go ga ga over its house specialty, “pitza” (cold pizza bread of all things), and will travel miles and miles to buy it fresh.

Senape’s doesn’t run Pay Per Click ads on Google. They don’t tweet daily specials. They just do what they set out to do exceptionally well – bake for people who like to eat.

Simple. Effective.

Take-away

Although most of us in our businesses – for a variety of reasons – do require more of an online presence than does Senape’s Bakery, we can still learn from their example.

Deliver excellence in all that you do for your clients, and your business reputation – on- and off-line – will keep them coming back for more.

Your turn! Know of any other businesses that have succeeded without any significant online presence? What makes them stand out from their competition?

Image: FreeDigitalPhotos.net

Posted in Customer Satisfaction, Marketing and tagged , , , , , , | Leave a Comment
03 Sep 2012

Marketing Essentials Round Up: What Every Small Business Needs!

Last month, I contributed a series of 4 articles to SCORE for their Small Business Success Blog. The topic they asked me to

Marketing image address is one near and dear to my solopreneurial heart: “What Marketing Essentials Do I Need?” Like just about every other small business owner I know, I ask myself that question ALL the time.

Marketing your business services, your brand and you the entrepreneur is a continually evolving process. Just when you think you’ve got “a system” in place, a new media platform or trend seems to come out of nowhere to unsettle the market dynamics – and sometimes your marketing self-confidence gets shaken as well.

So beyond the subject and points in each of my guest posts, there’s one over-arching essential none of us can ignore: Adaptability.

Keep an open mind, be flexible and don’t resist change when marketing your business. Your willingness to harness new tools and to tailor your marketing activities to meet morphing customer expectations will help you stay relevant and approachable – two traits that will never go out of style!

If you haven’t already read my guest posts, I hope you’ll take a few minutes to check them out, and let me know what you think…

What Marketing Essentials Do I Need?

Part 1: A S.W.O.T.

Part 2: A 2-Way Marketing Mindset

Part 3: A Grasp on Your Value Proposition

Part 4: A Manageable Social Media Presence

What else have you found essential to successfully marketing your business?

Image: FreeDigitalPhotos.net

Posted in Marketing and tagged , , , , | Leave a Comment

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